The global business environment is constantly evolving based on the forces in the general and task environment. To sustain the company and maintain a competitive foothold, organization leaders must consistently analyze the global environment and adjust their strategy as needed. Managers are important in implementing strategies to achieve a company’s mission and goals.
Research a company with stockholder (annual) reports available. These reports can usually be found on a company’s website. Use the report to answer the following questions:
- What is (are) the main industry(ies) in which the company competes?
- What business-level strategy does the company seem to be pursuing in this industry? Why?
- What corporate-level strategies is the company pursuing? Why?
- Have there been any major changes in its strategy recently? Why?
Share how your understanding of the above questions can apply to a SWOT analysis. (For example, if you recognize that a major change in strategy revolves around expanding into foreign markets, that relates to the opportunities component of a SWOT analysis.)