Your perfect assignment is just a click away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

Marketing Plan: General Mills

Marketing Plan: General Mills

Assignment and Essay Help

Marketing Plan: General Mills


Assist with 8-page marketing plan (Marketing Plan: General Mills) on following this format and use at least 3 sources (PLEASE DO THIS ASSIGNMENT ON GENERAL MILLS CEREAL)

Title Page

Table of Contents

· Use the headings show in this example as your table of contents.

Introduction to Organization and Product/Service and Microenvironment

· Background and explanation including the one or two products/services you are focusing on

· Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).

· Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).

Basic Marketing Research

· What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?

SWOT Analysis

· Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext.

Marketing Plan: General Mills

· See the Competitive Review section in the Sample Marketing Plan in the etext.

Marketing Objectives

· Be specific, preferably with measurable objectives. Explain – see the Objectives and Issues section in the Sample Marketing Plan in the etext.

Positioning, Target Market and Segmentation

· Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – see page 204 of the text under “Differentiation and Positioning” for examples).  What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext.

Marketing Mix Strategies

Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing; See the Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for each separately – this may be your largest section of the report.

· Product

· Price

· Place

· Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area)

Ethical, Legal and Privacy Considerations

· What ethical and legal issues present themselves?  Consider any of these as relevant and describe how you would address these.


Appendix (optional)

· Include any relevant data and graphs or web printouts that are too large to fit within the text of the report. This is an optional section.

Assignment and Essay Help

Our Service Charter

1. Professional & Expert Writers: Nursing Online Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Nursing Online Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Nursing Online Papers is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Nursing Online Papers, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.