ENT 436 Topic 4 Discussion Question

ANSWER

Product/Service: Fitness Tracker

Target Market: Fitness Enthusiasts

Persona: Sarah, the Active Professional

Background

Sarah is a 32-year-old working professional who leads a busy lifestyle. She works in a corporate environment and spends most of her weekdays in the office. Sarah is highly motivated to maintain her fitness and lead a healthy lifestyle despite her demanding schedule. She values efficiency and convenience in her daily routines and seeks tools to help her stay on track with her fitness goals.

Demographics

• Age: 32
• Gender: Female
• Occupation: Working professionally in a corporate environment
• Income: Moderate to high
• Education: College graduate

Goals and Needs

1. Tracking and Monitoring: Sarah wants to monitor her physical activity, including steps taken, distance covered, and calories burned throughout the day. She seeks a fitness tracker that can provide accurate and real-time data to assess her progress and adjust her routines accordingly.
2. Goal Setting: Sarah aims to set specific fitness goals, such as achieving a certain number of daily steps, improving her sleep patterns, and increasing her overall activity levels. She wants a fitness tracker that allows her to set personalized goals and provides reminders to keep her motivated and accountable.
3. Work-Life Balance: As a professional with a demanding job, Sarah values the importance of maintaining a work-life balance. She seeks a fitness tracker to provide insights on managing stress levels, incorporating relaxation techniques, and promoting overall well-being.
4. Data Synchronization: Sarah prefers a fitness tracker that seamlessly synchronizes with her smartphone or computer. She wants to access her fitness data, analyze trends, and share achievements on social media platforms or with friends with similar fitness goals.
5. Stylish Design: Sarah emphasizes aesthetics and wants a fitness tracker that complements her fashion sense. She seeks a device that she can comfortably wear throughout the day, whether in the office or engaging in physical activities.
6. Intelligent Features: Sarah appreciates additional features such as heart rate monitoring, sleep tracking, and notifications for calls, messages, and calendar events. She values a fitness tracker with these intelligent features to enhance her overall experience and efficiency.

Behavior and Interests

Sarah is committed to maintaining a healthy and active lifestyle. She enjoys engaging in various activities such as running, yoga, and strength training. She seeks opportunities to learn about new fitness trends, nutrition tips, and ways to improve her overall well-being. Sarah is tech-savvy and uses her smartphone to access fitness apps, track her progress, and connect with others with similar interests.

Key Takeaways

The fitness tracker product/service primarily targets fitness enthusiasts like Sarah, working professionals with a busy lifestyle. They value convenience, efficiency, and accurate tracking to help them achieve their fitness goals. Sarah, the persona, represents the target market’s aspirations, goals, and preferences, including search and monitoring, goal setting, work-life balance, data synchronization, stylish design, and intelligent features. Understanding the needs and characteristics of this target market allows the company to tailor its product and marketing strategies effectively to meet the specific requirements of fitness enthusiasts like Sarah.